​A Guide to Images

Images are crucial for your website; they create impact and clarity, helping potential customers decide to contact you or make a purchase. Often, images are the first thing viewers notice before reading any text, so they must stand out.

Conduct competitor analysis to see how others present themselves and ensure your images compete effectively without copying. Consider using multiple shots for products, including full and close-up views, to provide comprehensive visual information. Investing in good photography, such as using a tripod and proper lighting, can significantly enhance image quality.

For product images, ask suppliers if they have high-quality images you can use. If you take your own, ensure they are well-composed and relevant. Professional photographers can also add value, as they have the expertise to create impactful images.

When selecting images, consider where they will be used on your website, whether in portrait or landscape orientation. Use image libraries like iStockphoto or 123rf.com for a wide range of high-quality images that fit your needs.

Properly prepare and track your images to maintain their quality and usage. Use editing tools like Photoshop Elements or online editors such as Pixlr to refine your images. Keep a master copy of each image and track their use across your site to ensure consistency.

Avoid using copyrighted images from other websites. Instead, obtain permission or use legally purchased images. Using someone else's content without permission can lead to legal issues.

Website Angels Can Help
Website Angels, as skilled and experienced Google Partners, can assist you in selecting, preparing, and optimising images for your website. We also offer expertise in Facebook advertising to enhance your online presence. Contact us today to ensure your website and marketing materials are visually compelling and legally compliant.