Eat Your Own Dogfood

'Eating your own dog food’ means critically evaluating your company’s operations from the customer’s perspective. It requires setting aside your ego and honestly assessing your business.

Many businesses fail to reach their potential because they lack a clear understanding of their goals. Most businesses, even start-ups, often operate without a proper business plan, competitor research, or customer surveys.

As Stephen R. Covey said, “Begin with the end in mind.” Ask yourself: Why are you in business? What do you want to achieve? Write down your goals and think about how to achieve them. For example:

1. Make the business a sellable entity, independent of your activity.
   
2. Enable a desirable lifestyle.
   
3. Reduce stress.
   
4. Ensure weekends or regular time off.
   
5. Maintain enjoyment and association with the business.

   Stop working endless hours and take time to think about your business. Begin by taking small breaks, gradually increasing them to improve your work-life balance. Distract your mind with non-business activities to help reduce stress and gain new perspectives.
   
   Regularly review your business operations. Create a flowchart outlining how you attract customers, execute work, provide after-sales service, and generate repeat business. This will help you identify areas for improvement.
   
   Achieving a balanced business life is a continuous process. Refine your operations, seek advice from other business owners, and make necessary adjustments to meet your goals. Remember, stability and a normal life should be your first goals in business. Growth should come when you’re ready for it, not when it adds to your stress.
   
   Website Angels can assist you in this self-examination process, helping you create a balanced business that meets your objectives. Contact us today to learn more.

   Find your Why!

   As well as plotting what you do in your business you need to understand WHY you run your business. 'Why' is a big word! Please take a look at this video for more information about the power of 'Why' - https://www.youtube.com/watch?v=YnBs6YGPAu4