Ensure Your Website Content is Spot On

It's essential to have a thorough understanding of your website's page structure and content. While you don't need to memorise every page, you should review and verify that each page aligns with the message you want to convey and the actions you want your visitors to take.

First, map your site in broad terms. This doesn’t mean detailing every page, but as illustrated in the attached example of a typical site, understand what each page contains and its purpose.

After mapping your site, take the time to read through the pages. If you have numerous pages, break this task down into main headings and detailed pages. Start with the main heading pages.

When I say ‘read,’ I don’t mean just silently skim the text on your screen. Read it out loud. This way, you'll hear what the words are saying and determine if they resonate with your intended message.

I use software to aid this process, such as Natural Reader (a free download, though I use the paid version - https://www.naturalreaders.com). By copying and pasting the text from my site into it, I can listen to a voice read it to me, which is fantastic for spotting errors. Additionally, I use Grammarly (https://www.grammarly.com/) along with the grammar checker in Word. As I am dyslexic and struggle with words, these tools help me avoid silly and easily missed errors.

Using AI tools like ChatGPT can also be incredibly helpful. ChatGPT can assist in generating, reviewing, and refining website content to ensure it’s clear, engaging, and free of errors. It can provide suggestions and improvements based on your specific needs, making the content review process more efficient.

Print out the main pages of your site—Home, About, Contact, Services (Products) Intro, Testimonials, and a service or product detail page. Having hard copies will be useful for future reviews.

Once you’ve ‘read’ your site, think critically about whether the pages meet your expectations and, more importantly, if they meet your customers’ expectations.

Regularly reviewing your website, at least monthly, ensures you know what and how you are communicating to potential customers.

Website Angels Can Help

If this seems overwhelming, remember that Website Angels is here to assist. As part of our retainer marketing service, we can help you map, read, and optimise your site to ensure it effectively delivers your message and engages your audience. Contact us today to learn more about how we can support your ongoing website management needs.