Gathering your thoughts

We need your help to give us the information need to create the content of your site.

You may already have a site that you designed yourself or have had written for you. However, as you have already found, we take a different approach to website construction

We need to tell your customers what they need to know to decide to contact you.

The first thing to keep in mind is not me, me, me, but them, them, them. What do your target customers need to see, want to see and expect to see on your site to guide their buying decision?

Let’s get mercenary about this for a minute. Your website is there to do one thing, make you money! This might be by direct sales or by client support for repeat purchase of goods or services, but the one thing you must keep in mind at all times is THE WEBSITE IS THERE TO MAKE YOU MONEY.

What builds your credibility?
Skills, Experience and Testimonials. Social proof and feedback is a major driving force for purchase decisions. Online reviews and feedback make or break a site.

What says a thousand words?
Great images that give an instant empathy and understanding of what you do, and can do for them. If you don’t have them, we can come and take them. If you need to buy them, we have aces to many image libraries including 123rf.com, unsplach.com and pexels.com

As discussed in our various meetings and phone calls, the structure of your site will be along these lines.

Home Page - with features to get people into the detail of the site

Services - What you do to help people

Products - Selling either your own goods or those of another manufacturer.

About You - Why you are in business

Testimonials- Positive feedback from happy people

Common Questions - Questions that give solid answers and build credibility

Support Information - Additional material clients or users may need

Contact Information - Make it easy for people to get in contact with you

Location - Is this important to your clients?

Galleries - Past work, exciting event, novel product use - images that build a more complete picture of you, your company and how you solve problems for people.

We need you to help us in supplying content for these pages. If you have brochures and an older site that can be used as the basis of the content that is good, however, we do not mind readers; please talk to us and let us know what is good, correct and useful on your site.

A Few Words of Guidance
1. Make every word count
2. Do not lie (or even bend the truth)
3. Make sure your images are up to date and you have the rights to use them for commercial use.

You know everything about your business, your customer does not. Remember to include things that are fundamental to your business, but don’t waffle.