Making Time To Succeed

Running a business often means getting caught up in day-to-day tasks, but it's crucial to make time for essential activities that drive success, such as maintaining your website and monitoring your marketing efforts. Just as you ensure wages are paid, GST is sorted, and stock is taken, you must allocate time for marketing.

Effective marketing doesn't require a huge budget but demands consistent effort. Think of marketing like spinning plates; once they're up, it takes minimal time to keep them spinning. Even dedicating just one hour per week can significantly impact your business’s success.

To get started, incorporate marketing activities into your routine. For instance, if you handle wages at a set time each week, do your marketing immediately after. Here's a guide to help you plan:

1. Analyse Google Analytics: Track website visitors and monthly trends to gain insights into client behaviour and enhance your site’s effectiveness.
   
2. Review New Enquiries/Orders: Ask customers how they found you to identify which marketing activities are working. Understand that some efforts, like SEO, contribute indirectly to customer acquisition.
   
3. Conduct Competitor Analysis: Spend a few minutes each week reviewing competitors’ websites, checking for updates, and analysing industry trends on Google.
   
4. Assess Website Progress: Ensure your site reflects your goals. Allocate extra time if significant updates are needed and temporarily disable incomplete sections.
   
5. Stocktake Marketing Materials: Regularly check your stock of brochures, leaflets, and promotional items. Ensure you reorder before running out and review materials to confirm their effectiveness before reprinting.
   
6. Focus on What Needs Work: Use your marketing time to address any identified issues, such as updating website content or revising promotional materials.
   
7. Reflect on Your Progress: Every three months, assess your marketing efforts to ensure you're meeting your goals and adjust your plan accordingly.
   
   Over time, these activities will become second nature, giving you a more intuitive grasp of your marketing strategy. It might seem like extra work, but it's essential for running a successful business.
   
   Website Angels Can Help
   Need help with your marketing activities? Website Angels can support you in maintaining your website, analysing competitors, and crafting effective marketing materials. Contact us today to learn more about how we can help your business succeed.