Selling Yourself

Whatever you do to make money, you are either selling a product or a service. In this context, 'service' refers to both physical products and consultations. The challenge with the services pages on your website is to provide enough detail to demonstrate your competence without overwhelming the viewer, thereby encouraging them to contact you.

The foundation of your services database is the introduction page, which summarises your services and allows people to click for more information. It's crucial to do your homework on your competitors, understanding how they communicate with potential customers so you can compete effectively.

On your Services - Introduction Page, write a short paragraph reinforcing the quality of your services, your operational geography, and include a call to action. For instance:

Lawn care service
Our 15 years of experience helping homeowners in the Auckland area allows us to offer a diverse range of services. Please click on each for more information. If you would like to arrange a free quote, call us on 09 7348 2847.

Lawyer
As you can see from our services list, we offer a wide range of legal services. To arrange a visit to our Lower Hutt offices, please call us on 04 876 543.

Mobile Phone Shop
If you want a mobile phone to suit your lifestyle, we offer a wide selection of new and refurbished phones. From our Hamilton base, we serve customers across New Zealand. If you have a specific phone in mind and we haven't listed it, call us on 0800 FIND A PHONE, and we can discuss obtaining it for you.

These examples are simple yet relevant and contain keywords that Google will pick up, including the service and location. While few people may read them, Google will, and that’s important.

Layout
The order in which you display your services is important. Use the sort order system in your CMS to control this. You might order by price, popularity, profitability, newest first, or range. Monitor and adjust the order throughout the life of your website to ensure it meets your business goals.

Images
The images you use to illustrate your services are crucial. They should reinforce your service message and increase the viewer's confidence. Use images that enhance the message rather than distract from it. Ensure you have the rights to use them, and don’t just take images from other websites.

Service Entries
Each service entry should demonstrate your competence, building confidence in the reader and encouraging them to contact you or make a purchase. Keep entries short and to the point, including your skills, experience, product quality, unique techniques, and client benefits. Always include a call to action, such as 'call us to discuss' or 'click now to buy.'.

Here are some examples:

Accountant – Bookkeeping Services
Sometimes keeping on top of day-to-day paperwork can become a hassle, especially if you are busy. We can help with your day-to-day 'books,' giving you a clearer picture of your company’s financial position.
Our bookkeeping service includes:
- Day-to-day record keeping
- Bank reconciliation
- Cashflow
- Tax planning
We also offer a weekly collection service to ensure everything is up to date. Don’t let paperwork slow you down. Let us help you do more work while knowing your books are done correctly. Call us on 03 698 4562 to discuss your bookkeeping needs.

Builder – Alterations/Renovations
Whether it is moving walls or renovating a bathroom, through to a complete internal rebuild, our team of skilled tradesmen has many years of experience working with families to make their house the home they want.

We can help with:
- Moving walls
- Relocating doors
- Adding new rooms
- Renovating bathrooms
- Rebuilding kitchens

If you plan to make alterations to your home, call us on 04 896 2365 to arrange a meeting. We offer appointments outside working hours and on weekends for your convenience.

From these examples, you can see that service entries don't need to be long or complex. They should speak simply and explain what you do and your successes. Use bullet points to focus the viewer’s attention on specific aspects of the service and combine this with relevant images.

Website Angels Can Help
Your service is the core of how you generate revenue. It’s essential to structure your website to make it easy for viewers to find information and be motivated to contact you or buy directly. Website Angels can help you create effective service pages, ensuring your website is well-organised and compelling. Contact us today to learn more about enhancing your website’s service pages.