Service Std

The aim of each entry is to show your competence in this service. This, in turn, will build confidence in the mind of the reader and allow them to make the decision to call you or click and buy. The danger of the services entry is writing too much and going from 'informative and interesting' to 'waffling and boring'. Try to keep it short and to the point. Things you should include in your service entries include:

• Your skills in the area of the entry
  
• Experience you have
  
• The quality/diversity/unique options of your product range
  
• Unique techniques or machinery you have to conduct the service
  
• Benefits to the client

By keeping it brief and to the point, giving the client enough information to decide to call you and ensuring that you are accurate with your claims and description, your service entries will remain interesting to the potential client.

Whether product or service you need to remember a Call to Action to each service/product entry. This could be a simple ‘call us to discuss your needs’ or a ‘click now to buy and have this widget delivered directly to your door’.