Videos on your website

Back in 1990, I made a living writing, scripting, producing, and editing promotional videos for companies. In those days, we transferred the videos to VHS tapes and hand-delivered them to our clients’ customers. This method was incredibly effective because not many people had players in their offices, so they watched the tapes at home, free from office distractions, thus increasing the video's impact.

Fast forward to today, there is a growing trend to incorporate videos on websites, in email links, on Facebook feeds, and various other platforms your customers use. Modern technology has vastly improved, making video production an indispensable marketing tool that is readily available for companies to use.

As people increasingly believe they are time-poor and need quick solutions, video becomes a highly effective marketing tool. A well-produced video that clearly demonstrates your product or service can convert potential customers and influence their purchasing decisions.

Nearly all companies can benefit from having a video on their website. According to Google, having a video on your homepage makes you 50 times more likely to be contacted by a visitor than if you don't. However, it’s important to note that the video must be of high quality. Badly made home videos do not sell professional services or products.

When considering a video for your website, think twice and act once. If you sell products from a manufacturer, they often have high-quality videos you can use. Ensure these videos meet your quality standards and are in the appropriate language for your target market.

A hybrid solution is to get raw footage from the supplier and have it edited to suit your needs. This reduces the costs and technicalities of filming but limits the customisation of the footage. We can assist with this process—please contact us for more information.

While you might be tempted to create a video yourself, we strongly advise against it unless you are highly experienced in video production. Poor-quality videos can harm your marketing efforts. Professional video production involves scripting, storyboarding, planning, and delivering a quality final product.

We can help you create an effective video by working with you to determine the focus and purpose. We assist with script drafting, planning, and structuring the video. Once the initial ideas are set, we collaborate with external camera operators to capture the footage and then edit the final product.

In an era where potential customers can easily leave your site for a competitor's with a single click, delivering your message clearly and effectively is crucial. A well-thought-out and planned video can give you an edge over your competitors.

Website Angels Can Help

If you’d like to learn more about how we can help you incorporate video into your website or marketing strategy, please call us today.